Qlever Tech, a provider of corporate data services, announces three new specializations from Qlik, a world leader in the development of platforms for business intelligence. These are specializations in marketing, HR and finance.

Today Qlik gives its partners two types of specializations - in fields and functional areas. Each of the specializations confirms that its owner has experience in developing solutions that Qlik considers to be the best practices in using its data analytics platform.

The current data analytics platforms have emerged as a tool for creating financial and management reporting. Financial departments and top managers have been their main customers for a long time. But the simplification of analytical application development on the one hand, and the desire to use data everywhere on the other, led to the fact that the application of data has spread to all functional areas - including marketing, HR, sales, R&D (research and development), logistics and support.

Starting in 2015, among the trends in the use of data, there was a clear growth in the role of functional managers compared to IT services in the digital transformation of companies. More often than not, projects to create analytical applications were ordered from independent developers by the heads of functional departments - directors of sales, logistics and marketing. They began to quickly adopt experience from their colleagues, who turned out to be "pioneers", and as a result the best practices of data use in each functional area were formed.

In companies that can be classified as market leaders, data-based management has become a standard practice, and analytics from the tool of functional division directors has become a communication environment that defines the work of the entire organization. The key factor influencing the digital transformation is no longer the ability to use a single tool or indicator, but the success in creating a corporate Data Literate Culture (DLC).

"We see how corporate customers change their views on the use of data once again," says Andrey Kharlak, CTO of Qlever Tech, "literally a couple of years ago, the share of projects that were initiated by functional managers was growing. They were directors for marketing, HR and other functions. As a rule, at the project start they knew exactly what they had to get as a result. But now comes the time to unite the work of departments into a single whole and attention returns to the infrastructure, and the role of IT services is growing again. More and more often we need to confirm the development experience for different business functions. That is why we have decided to supplement the field specializations already received from Qlik with functional ones".

Among the reasons that influence the enhancement of the role of IT services in data processing projects, we can note the growing attention of top managers and investors of companies to the way data is used in their business.

"The data language is becoming a common way for departments to interact with each other," says Dmitry Kiselev, CEO of Qlever Tech, "ERP, CRM and other platforms for automating business functions are doing quite well with the role of data sources. However, they lack the flexibility of analytical applications that are useful for data exchange. Analytics is quickly becoming a link between departments. Like the Excel spreadsheets that previously employees sent to each other by email, meeting rooms and corporate smoking areas in the stairwell. Modern business wants to speak the data language. Our job is to assist in translation. Qlik confirms that we understand the meaning".

Thus, today Qlever Tech has functional specializations in marketing, HR and finance besides Qlik branch specializations in retail and oil and gas.